CALL TO ACTION Policy

Terms and Conditions | Approved: 21 August 2026

Purpose

The purpose of this policy is to ensure that all call-to-action (CTA) messages used by ZenSPG are clear,

professional, truthful, and consistent across all recruitment channels, including LinkedIn, Indeed, email

communications, company websites, and other marketing platforms. This policy also ensures full compliance

with carrier SMS regulations, TCPA guidelines, and applicable advertising and privacy laws.

Scope

This policy applies to all employees, recruiters, contractors, and representatives who create or publish

recruitment-related content on behalf of ZenSPG, including any content that solicits SMS opt-in from candidates.

SMS Opt-In: How Consent Is Obtained

ZenSPG collects SMS opt-in consent from candidates through the Indeed job application. During the application

process, candidates are presented with the following question:

"Do you agree with getting contacted through call or SMS?"

By selecting Yes to this question, the candidate provides their express written consent to receive SMS/text

messages from ZenSPG. Consent is voluntary and not a condition of employment or placement.

How Candidates Are Notified of the Opt-In Option

Candidates are notified of the SMS opt-in opportunity at the time of applying through Indeed. The opt-in question

appears as a clearly labelled field within the Indeed application form. Immediately adjacent to the question,

candidates are shown the full SMS disclosure (detailed below), which includes the types of messages they will

receive, how to opt out, message frequency, applicable rates, and a direct link to the ZenSPG Privacy Policy at  https://zenspg.com/privacy-policy Candidates must actively select Yes to provide consent — pre-checked

boxes or implied consent are never used. No SMS messages are sent to any candidate who has not explicitly

opted in through this method.

Required Disclosures at Point of Opt-In

At the point of SMS opt-in (on the Indeed application or any equivalent form), the following disclosures must be

clearly visible to the candidate before they give consent:

SMS Disclosure (must appear adjacent to the opt-in question):

By selecting Yes, you consent to receive SMS/text messages from Zen Smart Personnel Group regarding job

opportunities, interview scheduling, and recruitment updates. Message frequency may vary. Message & data

rates may apply. Reply STOP to opt out at any time. Reply HELP for help. Your mobile number and SMS

consent will not be shared with third parties for marketing purposes. Privacy Policy: https://zenspg.com/privacy-policy

Note: The above disclosure block and the Privacy Policy link must always appear directly adjacent to the opt-in

question. Candidates must be able to access the Privacy Policy before providing consent.

SMS Program Details (to be communicated at opt-in and upon request)

• Program name: Zen Smart Personnel Group Recruitment SMS

• Message types: Job alerts, interview reminders, placement updates, recruitment communications

• Opt-out: Reply STOP to any message

• Help: Reply HELP or email contact@zenspg.com

• Message frequency: Varies by application stage

• Rates: Message and data rates may apply

• Privacy Policy: https://zenspg.com/privacy-policy 

• SMS opt-in consent is NOT shared with third parties or affiliates for marketing purposes

Approved CTA Language

The following CTAs may be used in recruitment advertisements, social media posts, emails, and other candidate

outreach communications:

• Apply Now

• Submit Your Resume

• Contact Our Recruitment Team

• Email Your Resume to [Company Email]

• Call Us for More Information

• Learn More About This Opportunity

• Comment "Interested" Below

• Send Us a Direct Message

• Scan the QR Code for More Details

• Use the Link to Fill the Form

• Schedule a Consultation

• Connect With Our Recruiters

Privacy Disclosure Requirements for Keyword & Public-Platform CTAs

Certain CTAs — particularly those used on public platforms such as LinkedIn, Indeed posts, or social media

(e.g. Comment "Interested" Below, Send Us a Direct Message) — may initiate contact that leads to SMS opt-in.

Any such CTA post or communication must include the following:

1. A clear statement identifying ZenSPG as the sender (e.g. "Zen Smart Personnel Group is hiring...").

2. Instructions directing the candidate to a private channel (DM, email, or application link) rather than

requesting personal information in a public comment.

3. A visible link to the Privacy Policy: https://zenspg.com/privacy-policy — this must appear in the

post body or in the first response message sent to a candidate who engages.

4. When SMS opt-in is subsequently requested (e.g. via direct message or application form), the full SMS

disclosure must be presented before consent is collected, including: message types, STOP/HELP

instructions, message frequency, data rates notice, non-sharing statement, and the Privacy Policy URL.

5. The Privacy Policy URL and CTA Policy URL must be included in any templated outreach message used

after a candidate responds to a keyword CTA: https://zenspg.com/call-to-action-policy

CTA Requirements

All CTAs must:

1. Be accurate and not misleading.

2. Clearly identify ZenSPG as a recruitment firm when appropriate.

3. Direct candidates to appropriate communication channels such as email, phone, direct message, or

application portals.

4. Encourage candidates to provide information through secure and private channels.

5. Comply with applicable employment, advertising, privacy, and carrier SMS laws and regulations.

6. Any CTA that solicits SMS opt-in must include — or link directly to — the required SMS

disclosures and Privacy Policy as specified in the "SMS Opt-In" section above.

7. Never request sensitive personal information (SSN, financial data, etc.) through public-facing CTAs.

Prohibited CTA Language

The following statements must not be used unless specifically approved and supported by verified facts:

• Guaranteed Job Placement

• Guaranteed Visa Sponsorship

• Guaranteed Green Card

• Guaranteed Employment

• Immediate Hiring for All Applicants

• "Limited Spots Available" (unless factually verified)

• "Apply Today or Lose Your Chance"

• "Highest-Paying Nursing Jobs in the USA" (unless substantiated with data)

Additionally, the following are prohibited in all SMS-related CTAs and opt-in content:

• Any CTA soliciting SMS opt-in without the required carrier-compliant disclosure language.

• Any statement implying that SMS opt-in data will be shared with third parties for marketing.

• Any CTA that obscures or omits the Privacy Policy link at the point of SMS consent.

Candidate Privacy

When using CTAs on public platforms such as LinkedIn or Indeed, recruiters must instruct candidates not to post

sensitive personal information in public comments. Candidates should be directed to communicate through

private channels such as email, direct message, phone, or approved application systems.

For SMS communications specifically, candidate mobile numbers and opt-in consent must be stored securely

and must never be used for any purpose other than the recruitment communications described at the time of

opt-in.

Review and Compliance

All recruitment advertisements, social media posts, SMS campaigns, and candidate outreach materials must

follow this policy. Management reserves the right to review and remove any content that does not comply with

these standards, including content that fails to include required SMS disclosures or Privacy Policy links.

Non-compliance with the SMS opt-in disclosure requirements may result in carrier de-registration, legal liability,

or loss of messaging capabilities. All staff involved in candidate outreach must be familiar with and adhere to this

policy.

Policy Owner

This policy is approved and attested on 21st August 2026, and is maintained by ZenSPG management. It may

be updated periodically to reflect business needs, regulatory requirements, and carrier SMS policy changes.

Zen Smart Personnel Group | Apex, North Carolina, USA | contact@zenspg.com | Privacy Policy | CTA Polic